Helix Motors

Helix Motors was launching the EV-1, a high-end luxury electric sedan built to rival heritage performance brands. Rather than resorting to traditional, sunny coastal highway tropes, Helix needed a campaign that framed the vehicle as a nocturnal city animal—emphasizing high-end software, engineering, and raw torque.

Gleam engineered a dark, high-contrast visual strategy. Filmed entirely at night using anamorphic primes on wet city streets, we created sharp lens flares and saturated neon reflections. Our post-production team integrated clean 3D HUD tracking elements and graded the film with cool, industrial steel-blue tones.

The visual impact captured massive audience interest. Presale sign-ups exceeded targets by over 240%, while the campaign established a distinct, futuristic aesthetic that positioned Helix at the cutting edge of the EV revolution.